A Toy Story of US Imports FAQs: C’mon, are kids still playing with toys? Despite the fact that your child can likely run circles around you on a smartphone or tablet, kids actually still play with toys (although they seem to be more brand conscious). According to the...
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Mattel vs Hasbro: Barbie and the Princesses
Mattel and Hasbro have always been rivals in the US toy market. But the Mattel vs Hasbro rivalry was across the toy store aisle, with Mattel ruling the girls’ side of the aisle, under the leadership of its star Barbie, while Hasbro worked the boys’ side with games,...